About DiarLaunch
The UAE's launches and viewings, brought online.
UAE property already sells worldwide over WhatsApp and unverified livestreams. Real demand, on the wrong infrastructure. DiarLaunch gives it a proper home.
Leadership
Malik Bu Essah
Founder & CEO
Malik Bu Essah is the Founder & CEO of DiarLaunch and diar.tv, with two decades of entrepreneurial experience and a proven track record across Dubai real estate and multiple industries since 2009. His latest ventures into PropTech are pioneering live-commerce for Middle East real estate — with a focus on LIVE off-plan launches and LIVE secondary market viewings.
Saad Shehadeh
Partner & Strategic Advisor
Saad Shehadeh brings 20 years of experience building and scaling sales organisations across the GCC and global markets. From Emaar Properties to DAMAC, he led high-performing teams and drove revenue growth across the UAE, Saudi Arabia, Qatar, India and China.
Nizar Fakih
Strategic Advisor
Nizar Fakih is a co-founder of STEP Group, whose STEP Conference has grown into the largest technology festival in the Middle East — bringing over 8,000 attendees, 400 startups and 350 speakers to Dubai Internet City each year, with editions now running in Saudi Arabia. A mechanical engineer by training, with an MBA from IE Business School in Madrid, he has spent a decade among the founders and funders who shape the region's technology sector. He advises DiarLaunch on growth, fundraising and the questions an early-stage company needs to answer before it scales.
Mohammed Assadi
Chief Revenue Officer
Mohammed Assadi is an entrepreneur working between Germany and Dubai, where he has built a group of performance automotive workshops specialising in BMW and working with marques including Eventuri and Akrapovič. He is an active investor in Dubai property with first-hand experience of how business and investment actually get done in the market — the practical knowledge of the city that sits behind how DiarLaunch grows its revenue.
Our mission
DiarLaunch exists so that buying property in the UAE can be something you watch happen, ask questions during, and act on — from anywhere in the world, in your own language, without ever wondering who you are dealing with or where your money is going. We are building live-commerce for property: the format that changed how the world buys everything else, applied at last to the largest purchase most people ever make.
The problem
UAE property sells to the world over WhatsApp broadcasts and unverified social livestreams. The demand is real; the infrastructure is not. Nobody checks who is on the other end, and nothing said out loud is written down anywhere.
The solution
Live-commerce, built for property. Government-approved, verified agents broadcast in the buyer's own language, with every owner's authorisation checked by hand before anything goes public — and the buyer can act in the same window they are watching in.
Why we never touch your money
DiarLaunch is a marketplace and media layer, not a financial intermediary. On off-plan, booking and reservation fees flow developer-direct under existing escrow rules. On the secondary market, buyer and seller settle between themselves through Form F, the DLD- and RERA-regulated MOU. Either way, we change where the sale happens — not how the money moves. Form F is the Dubai process — Abu Dhabi and Ras Al Khaimah use a memorandum of understanding or a sale and purchase agreement instead.
What sets us apart
Each of these is true because of how the platform is built, not because of how it is written.
01The first live-commerce marketplace for Middle East real estate
The format that changed how the world buys everything else, brought to Middle East property first.
02Built as live-commerce, not video bolted onto a listings site
The listing exists because of the stream. A portal cannot bolt that on.
03Verification is the gate, not a badge
A person checks every licence and every owner's authorisation before anything goes on air.
04We never touch your money
No wallet, no commission, no escrow of ours — off-plan pays the developer direct.
05One stated price. No bidding, no haggling
An offer carries no number of its own. It is the asking price, enforced in the database.
06The leads are the agent's, in full
Every enquiry arrives complete and exports in one click. Never resold, never rationed.
07The question and the decision happen in the same window
Ask the awkward question in front of everyone, hear the answer, and act — without leaving the page.
08In the buyer's own language
Agents stream in 18 languages, on a site translated into 18.
09We review what is said on air
When we review a launch, its broadcast is transcribed and checked for guaranteed-return claims and pressure tactics.