About DiarLaunch
Dubai's off-plan launches, brought online.
Dubai off-plan property already sells to buyers around the world every day — over WhatsApp broadcasts and unverified social media livestreams. It's real demand, running on the wrong infrastructure. DiarLaunch gives it a proper home.
The problem
International buyers make up the majority of off-plan demand, yet they experience launches second-hand — forwarded brochures, screenshots of price lists, pressure to transfer funds to an agent found on Instagram. There's no trusted venue for a buyer in Munich, Mumbai, or Shenzhen to watch live and act in their own language.
The solution
A single destination where verified, RERA-licensed agents broadcast new launches live, in the language a buyer actually speaks. Viewers watch, ask questions, and submit an expression of interest in real time, while every payment continues to go directly to the developer — exactly as it happens today, with nothing routed through DiarLaunch.
Why we never touch your money
DiarLaunch is a marketplace and media layer, not a financial intermediary. Booking fees, EOIs, reservation fees, and deposits all flow developer-direct under existing escrow rules. We change where the sale happens — not how the money moves.
Leadership
Malik Bu Essah
Partner & CEO
Founded by Malik Bu Essah, a UAE-based entrepreneur with nearly two decades of experience in business and Dubai's real estate market, DiarLaunch & DiarTV represent his latest ventures into PropTech,…
Saad Shehadeh
Partner & Strategic Advisor
Saad Shehadeh brings 18 years of experience building and scaling sales organisations across the GCC and global markets. From Emaar Properties to DAMAC, he led high-performing teams and drove revenue…